We help established brands capture more customers by identifying and optimizing all sales channels.
We create advertising & brand strategies for established businesses that strive for reaching their full potential. Our experience in building a large direct to consumer brand allows us to quickly identify where brands need the most help.
We know a thing or two about facebook advertising. We have spent over $10 million on the ad platform of our own money over the past 5 years. We offer a wide range of services to help your brand get the most out of your facebook advertising budget.
Is email dead? Absolutely not! We make sure your brand is getting most out of its email efforts by strategizing about your customer follow up, campaigns and sales promotions. Email marketing should account for 20-30% of your overall monthly revenue.
Need help with your brand mission & story? We can guide you through making your brand feel like an experience to your customers. We can assist on your ideal customer avatars, your brand mission and your brand guidelines for marketing.
We know the importance of having as many effective sales channels open as possible. This helps customers purchase your products with less friction and allows for additional scale. We help brands identify these sales channels and attack them!
Going through the process of selling a large asset you have built up is no walk in the park. We know because we built & sold a large direct to consumer hair care brand to private equity. Whether you are looking for funding or a full exit we help every step of the way to make sure you get the highest multiple for your business.
Increase in advertising spend
Saved in processing fees annually
Helped them reach their biggest sales day on record in 2020
In Febuary 2020, we executed a full deep dive audit of Big Blanket Co with the goal of helping them fill additional marketing channels and improve their largest advertising channel, Facebook. This included finding rockstar facebook advertising partners that were aligned with the brands direction & goals. Along with advertising and creative strategy, optimizing email marketing flows and lowering their processing fees. In addition we made introductions to venture capital, PR firms, brokers & legal while helping them prepare for a series A funding round. We reached our goal of doubling advertising spend while increasing performance and giving them a clear path to series A funding.
"Fraser and Arthur have a vast understanding of eCommerce, marketing and how to navigate the complex ecosystem of a fast-growth, DTC business. They've been an invaluable asset to our team."
Bryan Simpson, CEO Big Blanket Co
“Fraser & Arthur's potential is enormous: they bring to the table not only considerable skills as marketers, but also the rare ability to function, and communicate, effectively in a public relations role. They project with boundless enthusiasm and infuse any situation with positive energy. They are an articulate group and are, in many ways, an ideal ecommerce partner.”
“Watching Fraser & Arthur build their CPG brand so quickly was truly inspiring. I've often leaned on them for advice through the years and I try to work with him as often as I can.
If you aren't leveraging Fraser & Arthur or their network then you're missing out.”
Co-Founder, Media Buyer & Marketing Strategist
Co-Founder, eCommerce & Digital Marketing Expert
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