Learn how Modrn West Consulting was born and our founders’ stories.
Arthur & Fraser were childhood friends that have been in business together almost 10 consecutive years. The partnership between these two has seen immense success over the past years including an exit to private equity for their direct to consumer hair care brand in 2019.
In 2020 it was only natural that they continued the partnership into helping other businesses grow with an attention to funding and acquisition. They credit their successful partnership to having a strong foundation of execution and consistency.
Hi, Im Fraser.
I was born and raised in Victoria, BC Canada. I caught the entrepreneur bug when I was 16 years old selling sneakers on ebay. Fast forward to 2010 my professional career online started as an affiliate manager, learning how to generate and convert traffic online. I left that company in 2013 to start my own affiliate network for instagram influencers with some of my closest friends. The network was very successful and led us to creating our own direct to consumer brand, Kerotin Hair Care. We quickly grew Kerotin to over 8 figures in revenue within the first 24 months.
The large scale we achieved with Kerotin was by leveraging shopify and multiple advertising channels online. Kerotin hair care was acquired by private equity in 2019.
Along with working on some new exciting opportunities in the e-commerce space, I help other large & medium businesses grow online with an attention to funding and acquisition strategies.
When I'm not working I love to work on my golf game and play basketball, GO RAPTORS! I'm passionate about people taking action and growing their businesses. Feel free to reach out and I would be happy to chat about your business.
Hi, Im Arthur.
I’ve called Victoria BC home since I was 6 years old when my family immigrated from Bulgaria. Coming from very modest beginnings I was always entrepreneurial from a young age. I got my first taste of capitalism delivering newspapers at 9 years old and I loved it! I got into digital marketing in 2012 when I created a very successful twitter affiliate network for google adsense. This was an eye opening experience and led me to partnering with Fraser in 2013 to build a large affiliate network for instagram influencers. In 2015 I co-founded a direct to consumer hair care brand, Kerotin Hair Care. Kerotin was able to grow very quickly and we were able to sell the business to private equity in 2019.
Today Fraser and I are working with online businesses that are looking to scale and potentially looking to exit in the future.
Outside of work I love to travel and have been to over 50 countries. I also enjoy martial arts and playing basketball competitively. I love meeting entrepreneurs and discussing their businesses, feel free to reach out and I would be happy to connect.